When Samsung and Apple are head-to-head on patent battles,
Smartphone and table markets have experienced a new challenging platform. Such
platform has defined how a software and hardware maker can compete with one
another. Most PC makers have installed Microsoft Window versions with pricing
strategies, customer services, features and benchmark ratings. Dell, HP, Sony,
Samsung, Lenovo, Panasonic, Fujitsu, Asus, eMachine, Toshiba, Gateway, and
others have outsourcing PC components to third party companies for
manufacturing, assembling, packaging and shipping to retailers or warehouses
for direct sales or retailing.
The competitive markets of Smartphone and tablets have
caused more conflicts among chip suppliers and final product makers. Google has
offered its own table brand – Nexus – at a price of $199 to attract customers
who have used iPad, Kindle-Fire and other brands. Google has also sold Android
OS to other tablet and Smartphone makers. Google has acquired Motorola Mobility
of making Smartphone and mobile tech devices. In the automobile industries,
auto part makers usually supply parts and components to different auto makers
like GM, Chrysler, Ford, Toyota
In a new Smartphone model, a maker always allows users to
download different applications for specific tasks and purposes. Users can use
some popular applications preinstalled in a new model. For a competition, a
Smartphone maker also exploits profit opportunities of developing its own
applications like Apple Inc has developed its own OS and other applications. If
a hardware unit provides a specific profit margin, a maker will try to generate
new profits by offering new appealing and useful applications designed by in-house
engineers or outsourced to third party developers.
