A corporation tries to achieve sales goals through its distribution network, salesperson reward system, marketing strategies and consumer-oriented core value development. The distribution network can increase effective and efficient delivers from warehouses to retailers and stores (or direct sales persons). Each process of the distribution network is managed for speed, safety and quality handling procedures. Each business partner who is engaged in the progress may take more responsibility and financial cost to reduce wasteful time, human labor, transportation and warehouse storage.
A salesperson reward system is a formula of individually and collectively rewarding performance and target sales goals with bonus, vacation packages, incentives and cash. Salesperson work more diligent to achieve their sales goals. More sold units and subscribers are two ultimate goals of salespeople. The corporation also provides professionally assisting tools, sales technological platforms and devices for salesperson to deliver best approaches on prospective and loyal customers. Salespeople are front-line employees who directly deal with customers. Customers can evaluate the corporation's image, trust, quality, and satisfaction from personal interactions and conversations with salespeople, including salespeople's manner and selling techniques.
Marketing strategies are two-way interactive platforms by which the corporation understands consumers' needs, wants and desires as well as consumers' financial conditions and other personal perspectives. Those information inputs can be used for sales programs, product and service development plans and quality improvement. Marketers are trained to deliver best work. Each corporation has different platform and culture of generating information from marketing channels for other business operations such as customer services, product development, R&D, feature and added value concepts, market segment recognition and differentiation. Unique methods of marketing can help one corporation take a lead to other competitors.
Consumer-oriented core value development is a collaborative and coordinating function that employs different team members from different departments of the corporation. Each department needs to send one more candidates who work in this function. Results can improve all departments for related business matters. Final decisions are made by CEO and board directors.
