Thursday, August 9, 2012

IT development strategies and future markets


The current hardware and software markets have turned out to be severely competitive among global giants like Apple, Samsung, Google, Microsoft and others. Facebook and Twitter have possessed one of appealing assets – social networking marketplaces. Hundreds million of subscribers or online users are gold mines for ad generated revenues and sales potential unities. Companies have spent hundreds billion U.S. dollar a year to advertise and market their products and services to prospective customers. Marketers and advertisers are now retrained to become professional PR specialists who can connect business brands to target customers, investors and stakeholders. Whether will Facebook disappear someday as well as Twitter? The answer is “Yes” or “No” because consumers can find other reasons to abandon both Facebook and Twitter, even investors have bet their money of billions U.S. dollar on virtual marketplaces.


Samsung, Apple, Google, and Microsoft have shared two global values – hardware and software for Smartphone and tablet. Those two personal and business gadgets are still myths for business organizations to take some business evolutions as well as consumer-oriented business development platforms. Who will dominate the dual and interdependent markets of hardware and software of Smartphone and tablet is a winner.

Money is available in markets based on interest rates, regulation and investors’ confidence. Some investors have speculated or bet by sentiments versus peers who use rational and reasonable choices. Statistics reports and analyses are made to provide general and in-depth multifaceted strength-and-weakness values in which investors can use for decision-making procedures. A government may respond with policies and combined strategies of fiscal and monetary indexes and regulations. Trust, confidence, jobs, GDP growth and public debt are most priority concerns by government top-level officers and leaders.

IT is an abbreviation of Information Technology. Hardware technology used to drive Japan to the world’s second-largest economy. U.S. market was born very late compared to Europe, Asia and Africa. South America was born on a same date to North America, but political structures and business cultures have determined wealth and prosperity of North America – the United States of America and Canada, excluding Mexico. Europe has still enjoyed with world-class merchandises and traditionally made upscale products to the global economy. Airbus is a product of integrated European companies with European governments’ sponsorship and subsidiaries to compete with U.S. airplane and defense companies like Boeing. E.U is another product of integrated markets and adopted single currency to compete with North America, Japan and other parts of the world. Linux was born in Europe to define a new concept of open source platforms to challenge global software giants like Microsoft and Apple. Android is also another open source platform, but acquired by Google to reshape OS versions for both hardware and software licensing and non-licensing models. China has followed the Myth of Japan to become the world’s second-largest economy and soon take the top position from the United States of America. In a theory of multiplying 1.3 billion Chinese consumers and substantial GDP per capita, China will become bigger than U.S. and other economies in coming decades. But reality has variables and complicated factors that have impacted on both macroeconomic and microeconomic development platforms.