Differentiation is one of key strategies to attract customers from other competitors. How to differentiate is another concern. By developing sophisticated content services, a business firm can satisfy more customers who pay a same premium, but now the latter can access to more services. To create economic programs or affordable services, the business firm also consider offering so-called sharing services for a same price or adding an small sum to a first primary customer' charge. The more customers explore such data pools of services the more efficiency and productivity the business can maximize its invested IT structures.